
Having attended many conferences over the last year, one topic has come up again and again during conversations, and plastered across every booth marketing campaign: Governance. It's a fundamental building block to successfully operationalising AI at scale.
But what do we actually mean by it, as that single word has such a broad scope?
That question came into sharper focus for me during a chance conversation over lunch at Ai4 2026, when someone flipped the question and asked me, “What does governance mean to you?”
It’s a simple enough question, but when a term is used by so many people, it’s bound to mean different things to different individuals and organisations. In my work with organisations putting AI into practice, I see just how important it is to move beyond talking about governance in principle, to establishing what it actually means in practice.
At its core, governance is about how rules, responsibilities and actions are structured, sustained and enforced. It touches policies, frameworks, access and controls, providing the guardrails organisations need to operate with trust and accountability.
So, when it comes to AI, how does this apply, and why is it so important?
I’m sure you’ve heard about the very large tech company that built an AI recruiting tool to help score job applicants by learning patterns from past CVs. At first, it appeared efficient, but its training data reflected the company’s historically male-dominated technical workforce. The model consequently learned to penalise CVs containing signals associated with women, for example, references to women’s colleges or women’s sports, because it treated those terms as negative predictors of hiring success.
The system was eventually abandoned. The key governance failure was not that the model “decided” to discriminate on its own; it was that the organisation did not adequately govern the full lifecycle:
Without the correct guardrails and controls in place before deployment, AI can often go off track quietly. It can optimise exactly what it has been trained to do while violating an organisation’s actual values, legal obligations and intended policy.
Data provenance, impact assessment, independent testing, clear accountability, monitoring and a credible route to stop or override the system are all important. Yet having a human in the loop to attest to a decision still isn’t part of the process for many organisations.
So, what does putting those principles into practice actually look like? Here are my top 5 suggestions for putting AI Governance into practice:
As organisations move AI from pilot to deployment, the challenge is making these principles part of how AI actually operates. Governance can’t simply sit alongside an AI strategy; it needs to be built into the architecture and into how AI-informed decisions are made and governed.
That’s a challenge we help organisations address at Axonis. Our approach to Decision Intelligence is designed to enable organisations to operationalise AI at scale while maintaining control over their data, establishing clear governance and keeping humans accountable for the decisions that follow. It also helps organisations build the evidence, oversight and auditability needed to support compliance with evolving regulatory requirements, including the EU AI Act.
I’ll be at HumanX Amsterdam with Axonis, meeting with organisations navigating this transition. If AI governance, sovereignty, EU AI Act compliance, and scaling trusted AI are priorities for your organisation, I’d welcome the opportunity to meet and discuss how you’re approaching them.
Book a Meeting with Ian: https://bookings.cloud.microsoft/book/AxonisHumanXDiary@axonis.ai/?ismsaljsauthenabled